"It's the same old tissue, honey, it doesn't make a difference, ok? It's still going to work the very same way", my exasperated other half hissed into my ear as I grabbed cartons after cartons of some 'designer' tissue. DESIGNER TISSUE! Hah, can you even hear me say that? I can't think I really wrote 'designer tissue'. So, yes, for a graphic designer and writer who understands everything about the type of effort one puts into packaging and branding products, I sure fell for it. All the hoopla. The shenanigans. The 'draw 'em in with excellent copy and fab color combo'. Hey, I am still a customer, remember that. I am entitled to succumb to great packaging, I have a prevailing right to be human.
They are so quite ... the product packaging. I swear!
They have the 'nature lover' packaging, the 'fruity' product packaging, the 'female on the go' product packaging, and after that they have the 'kids' packaging. I grabbed 4 of each style plans and made a run for the counter with them with my shrieking kids and exasperated husband pursuing me in sluggish movement. It was definitely a 'die-hard' minute. You understand, when the hero is escaping from a lot of wild bad guys with machine guns, and they're shooting at your feet or something ... and there's an explosion behind you ... and everything occurs in ssslllloooowwwww mmmmooooottttttiiiioooonnnnn.
Well, in this case, I was running for checkout with boxes of tissue paper with fancy packaging styles on them. I loved the packaging designs so much, after utilizing up all the tissues in the boxes, I would cut out the styles and position it into my 'needs to keep for recommendation' clear folder. I don't keep a lot of things in there because I am quite selective about the styles that I like, however these packaging check here styles made the cut.
You see, this is the example that occurs when you put some effort into making your packaging style. Yeah, all of us have this in the back of our heads ... "Hey, it's PACKAGING! It's what's INSIDE that count. They're going to THROW the PACKAGING away. Why invest so much money on the packaging?" Possibly you're also thinking that the cash ought to go towards developing much better quality products ... for faster shipment alternatives ... or possibly the cash should go towards investing potential clients to expensive suppers in Italian dining establishments. It's your call, truly.
This is what I have to inform you, as a graphic designer and consumer. The more effort you put into creating your packaging, more customers will take a look and stop at your product packaging or what's inside the product packaging. Now, does it make good sense for me to say now that when they stop and take notice of your product packaging, your opportunity of getting them to purchase your item boosts? Exactly.
And without an electrifying packaging, customers are going to stroll past the heaps and loads of other competitor items ... and yours ... without even understanding you're there! Your product is sitting there on a rack, for goodness sake, and the only weapon you have is to have a great coffee packaging machine.
Consider it!
They have the 'nature lover' product packaging, the 'fruity' packaging, the 'woman on the go' packaging, and then they have the 'kids' packaging. Well, in this case, I was running for checkout with boxes of tissue paper with fancy product packaging styles on them. I liked the packaging develops so much, after using up all the tissues in the boxes, I would cut out the designs and place it into my 'should keep for recommendation' clear folder. I do not keep a lot of stuff in there since I am quite selective about the designs that I like, but these packaging styles made the cut. The more effort you put into designing your packaging, more consumers will take an appearance and stop at your packaging or what's inside the packaging new product.